Workshop on Digital and Social Media Marketing for Telecom Industry
2 DAYS
INSTRUCTOR LED WORKSHOP
“OUR COURSES CAN BE SPECIALLY TAILORED TO ADDRESS YOUR REQUIREMENT – TELECONTRAN”
COURSE OBJECTIVES
The telecommunication and ICT industry is constantly evolving and changing like many other industries which ranges from technological advances and innovations in the market to consumer behaviour and marketing investments. The telecommunications and ICT sector is a particularly competitive one and it is no coincidence that the growing level of competition is one of the most pressing concerns for leaders of the major Telco companies worldwide. The telecom companies that are the most successful are the ones who listen to the market demand. Digital marketing is a prime example that has been adapted by companies worldwide and has been utilized to improve the bottom line.
Telecontran’s Workshop on Digital and Social Media Marketing for Telecom Industry is a comprehensive program covering strategy, tools, tips and tricks to help participants get more from digital marketing execution as well as SEO, YouTube Marketing, Facebook Marketing, Google Ads, Google Analytics etc.
After successful completion of this course, participants will be able to
- Understand the business and marketing pattern revolving around the telecommunication and ICT industry and their ecosystem.
- Learn about the impacts of digital technologies on marketing communication strategies and practices.
- Use content and social media in the digital marketing of their industry.
- Understand the underlying processes of marketing communication and the core features of new media technologies
- Strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
- Learn about digital marketing optimization that drives results.
COURSE CURRICULUM
This course targets Professionals, such as Managers Executives, Directors, Strategic Planners who are engaged with sales and marketing as well as branding, social media marketing in Telecom and other ICT sectors. At the same time business owners, entrepreneurs, bloggers, website owners etc. will also be beneficial upon attending this workshop.
Telecom Industry Market Research
- Telecom Industry Evolution
- Telecommunication Sector Ecosystem
- Marketing Basics
- Difference between Traditional and Digital Marketing
- Trends in Digital marketing
- Scope of Digital and Social Media Marketing
- Future Trends
SEO (Search Engine Optimization)
- Basics and Techniques of SEO
- Keyword analysis and optimization
- SEO Plan
Digital Marketing Strategy
- Digital Marketing Architecture
- Digital Content Strategy
- Strategy setup
- Strategy Integration into Market plan
- Planning and Optimization
- Target Customer
Email Marketing
- Principles of Email Marketing
- Campaign and Optimization
- Email Marketing Analytics
Digital Advertising
- Types of Digital Advertising
- Google Ads and campaign
Mobile App Marketing
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora)
- Social Media Overview
- Social Media Strategy
- Brand identity on Social Media
- Social Networks
- Best Practices
- Measuring Social Media Marketing
- LinkedIn Marketing
- YouTube Marketing
- Facebook Ads
Web and Google Analytics
- Tools for website analytics
- Webmaster Tool Basic
- Working with analytics
- Tracking website sales, conversions and visitors
- Backlink Analysis
- Data Analysis
OUR HAPPY CLIENTS
WHAT OUR CLIENTS SAY ABOUT TELECONTRAN !!
Content of the course covers well in the area of Project Management.
This course improved my knowledge in ICT Project Management that will surely help me to handle upcoming Government ICT related projects.
The workshop is full of technical information and terms and in-depth knowledge about telecommunications.
The content of the material is well structured and interconnected and the workshop provided well explanation on spectrum management, ICT development and new emerging technologies.
